Your Trusted Advisor

Sometimes small business owners need more than advice

TrueRoots Development - Business AdvisingBeyond Knowing. Doing.

I’m Andy Shirk, owner of TrueRoots Development. Unlike a coach or consultant, I do more than give advice. I work next to busy business owners to take care of things they either don’t have the time or skill to do. We get to the root of problems together, finding new ways to grow.

My support is warm and personal. I only work with about a dozen businesses at a time so I can provide my complete focus. Most retain me for years.

I founded TrueRoots in 2012 so small business owners could get the same valued expertise usually reserved for corporations. I’m proud to advise some of the oldest and most successful businesses in the Phoenix area.

HomeHalfTree2Go Deeper

My specialty is strengthening the working owner – like the doctor or dentist who owns the practice, the chef who owns the restaurant or the CPA who owns the firm. I’m also deeply experienced in the complex dynamics of family business, including multi-generational involvement and partnership.

I provide this service through a monthly retainer. It is structured specifically so I can provide my personal attention, including on-site visits, design & development, and email/phone/text support.

Best of all? No contracts. We only move forward if there is clear value. It’s that simple.

To learn more, let’s meet for coffee.


House of Refuge
House of Refuge Mesa, AZ
Thank you for the time and guidance you gave to us. Your expertise is a gift beyond measure! – Nancy Marion, Executive Director